“Machines exist; let us then exploit them to create beauty- a modern beauty, while we are about it. For we live in the twentieth century; let us frankly admit it and not pretend we live in the fifteenth. The work of the backward-looking hand-printers may be excellent in its way; but its way is not the contemporary way. Their books are often beautiful, but with a borrowed beauty expressive of nothing in the world which we happen to live.”
– Aldous Huxley, Introducción a Printing of To-day: An Illustrated Survey of Post-war Typography in Europe and the United States por Oliver Simon y Julius Rodenberg impreso en 1928.